Virtual Event: Ecommerce: The fundamentals of selling online

This is an introductory-level session that provides a foundational overview of the topic.

As we all know, the COVID-19 pandemic wreaked havoc on the small business community. Those that were able to grow online sales generally fared better than those that did not. Selling online creates an opportunity to reach more people and enables you to do business from anywhere with computer and internet access. While there are a lot of ecommerce platforms and tools, selecting the right one(s) and getting set up can feel overwhelming. In this Ask the Expert session, we will provide an overview of the most widely used platforms, walk through the fundamentals of selling online, and discuss the path to profitability through ecommerce. Whether you are new to selling online or looking to expand your online sales, this session is a must. Sign up now!

After taking this session, we recommend “1:1 Review: Website Review” and “Digital Marketing 101”.

Note: Log in 15 minutes before the webinar time to be ready for an on-time start. Presentation recordings will not be shared so be prepared to take notes.

With Maisha Walker of Message Medium

Maisha Walker is the President of multiple-award-winning digital marketing agency Message Medium. She helps successful brands leverage digital to acquire new customers, build, implement and maintain a cohesive digital strategy and achieve aggressive growth.  She has been in the industry for more than 25 years. She predates Google in the industry by 2 years and Facebook by 8 years.

Maisha has a featured online column with Inc. Magazine and grew it to Inc.’s highest trafficked blog in less than 1 year.  She has been featured by Business Week, the American Marketing Association, Guy Kawasaki, Forbes, Bnet, Entrepreneur, Black Enterprise, on Fox News and on NBC news among others and has toured the country educating entrepreneurs and personally conducting more than 500 events on social media, search engine optimization & advertising, email marketing and Web site design. She received her B.A. from Princeton University, and began her love affair with coding at the early age of 9.